354 articles
The Prostay Blog
Practical thinking on hotel technology, revenue, operations and the guest experience, from the team building the platform.

Product Updates
Introducing Prostay Instant Site: Your Hotel Website, Live This Afternoon
Today we are launching Prostay Instant Site, a website builder made specifically for hotels and built directly into the Prostay platform. Pick one of six designed templates, arrange your pages from ready-made blocks, connect your own domain and publish, with your real rooms, rates and availability wired straight into the booking engine. No agency, no plugins, no commission. Here is what it does, why we built it, and how to get your property online this afternoon.
Jul 13, 2026 · 14 min read

Hotel Operations Optimization
Hotel Energy Management: Cut the Bill Without Guests Noticing
After payroll, the utility bill is the biggest cost most hotels can actually control, and the strangest thing about it is where the money goes: heating empty rooms, cooling empty floors, lighting corridors nobody walks at four a.m. Guests never see the waste, which is why nobody fights it. Here is how to cut a fifth or more of your energy spend with the occupancy data you already have, before spending a euro on new equipment.
Jul 12, 2026 · 16 min read

Hospitality Industry
Hotel Spa and Wellness: Turning an Amenity Into a Profit Centre
Wellness is where hotel guests are putting their money: spa treatments, sleep programs, saunas, day passes. Yet most hotel spas quietly lose money, staffed all day for a trickle of bookings, priced by copying the neighbours and disconnected from the systems the rest of the property runs on. The difference between a spa that drains and a spa that earns is not the marble, it is the operating discipline. Here is how to run wellness as a business.
Jul 12, 2026 · 16 min read

Hotel Operations Optimization
Hotel Guest Journey Mapping: See Your Property the Way Guests Do
A guest experiences your hotel as one continuous story, from the first search to the review they write a week after checkout. Your property experiences that same guest as six disconnected episodes owned by six different people. Journey mapping is the discipline of drawing the whole story in one place, finding the moments where it breaks, and fixing them in order of what they cost you. Here is how to do it in an afternoon, with the data you already have.
Jul 10, 2026 · 16 min read

Hotel Operations Optimization
Hotel Staff Scheduling: How to Stop Copying Last Week's Mistakes
Payroll is the largest controllable cost in any hotel, and the weekly schedule is where it is actually decided. Yet most properties build that schedule by copying last week and moving names around, which staffs for a hotel that no longer exists. Here is how to schedule from your occupancy forecast instead, department by department, and why the same discipline that cuts labor cost also cuts the turnover that keeps making it worse.
Jul 10, 2026 · 16 min read

Revenue Management
How to Increase Hotel Occupancy Without Giving the Rooms Away
Every empty room expires at midnight, which is why occupancy is the number hoteliers lose sleep over. But low occupancy is a symptom, not a disease: the property nobody finds, the site nobody books, the rate nobody accepts and the market nobody visits are four different problems wearing the same face. Discounting fixes only one of them and damages the rest. Here is how to diagnose yours, and the levers that work on each.
Jul 8, 2026 · 16 min read

Hospitality Industry
Turndown Service: What It Is and Whether Your Hotel Should Offer It
The folded duvet corner, dimmed lights, a chocolate on the pillow: turndown service is a small ritual with an outsized effect on how a stay is remembered. It is also widely misunderstood, done by rote in hotels that should skip it and skipped in hotels where it would be the cheapest upgrade available. Here is what turndown actually is, what it costs, when it makes sense, and how to run an evening service guests mention in reviews.
Jul 7, 2026 · 15 min read

Hotel Operations Optimization
Hotel Risk Management: Finding the Problems Before They Find You
Almost every hotel disaster has a paper trail leading back to a risk somebody noticed and nobody owned: the overbooking that was a settings issue, the chargeback wave that was a process gap, the injury that was a maintenance ticket from March. Risk management is the discipline of finding those problems while they are still small and cheap. Here is how to build a risk register, score it, and actually shrink the top of the list.
Jul 4, 2026 · 16 min read

Revenue Management
How to Reduce OTA Commissions Without Losing the Bookings
For most independent hotels, OTA commission is the single largest marketing expense, and the least examined. Between 15 and 25 percent of every channel booking leaves the building, quietly, every night. The answer is not to rage-quit Booking.com; the OTAs bring demand you cannot replace. The answer is to stop paying commission on guests who would have booked you anyway, and to shift the bookings you can actually influence. Here is how, lever by lever.
Jul 3, 2026 · 16 min read

Hotel Operations Optimization
Hotel Crisis Management: A Practical Plan for When Things Go Wrong
Every hotel eventually has its bad night: the storm that closes the road, the power cut that takes the systems down, the guest incident, the review that goes viral. What separates properties that come through with their reputation intact is not luck, it is a short plan people have actually rehearsed. This is a practical guide to building one: roles, contact trees, runbooks for the common crises, and how to communicate while it is happening.
Jul 2, 2026 · 16 min read

Revenue Management
The Hotel Booking Window: How Lead Time Shapes Pricing and Forecasts
The booking window, how far ahead your guests reserve, is one of the most useful numbers in the hotel and one of the least used. It is not a single figure; it splits by segment, by channel and by season, and it moves. Read it well and you can price the early bookers, steer the middle and fill the last-minute tail on purpose instead of by luck. Here is how to read your booking curve and turn lead time into pricing and forecasting decisions.
Jul 1, 2026 · 17 min read

Digital Marketing
Why Your Hotel Ranks Low on Booking.com and Expedia, and How to Fix It
Being listed on Booking.com and Expedia is not the same as being found. Most properties sit on page four and blame the algorithm, when the real problem is a thin listing, weak photos, slow replies and a rate that is not competitive on the dates that matter. Here is how the OTA sort actually works, the levers you control, what the paid boosters really buy, and how to turn visibility into direct bookings.
Jun 29, 2026 · 18 min read
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