A short, honest read about cookies.

Cookies are small text files a website stores on your device so it can remember things between page loads (whether you are signed in, what language you prefer, which experiment variant you saw).

We also use a few similar technologies (local storage, pixels) that do the same job. For simplicity we call them all "cookies" on this page.

Strictly necessary

Without these the site simply does not work. Login session, CSRF tokens, language preference, the cookie consent itself.

Performance

Aggregate stats on which pages load fast, which ones throw errors and which routes are used most. We use these signals to prioritise engineering work, not to identify individuals.

Analytics

Tells us, anonymously, which marketing pages are useful, which calls-to-action work, and which guides people read to the end. Powered by Google Analytics 4 with IP anonymisation.

Marketing

Lets us measure whether our ads led to a useful outcome (e.g. a demo request). These cookies only fire if you accept them in the banner.

• Google Analytics 4. Aggregate site usage. IPs anonymised.
• Microsoft Clarity. Heatmaps and session replay on marketing pages, with input fields masked by default.
• Meta Pixel. Conversion tracking for paid campaigns we run on Meta. Loads only after consent.
• LinkedIn Insight Tag. Conversion tracking for paid campaigns we run on LinkedIn. Loads only after consent.

• Use the Cookie preferences link in the site footer to change your choices at any time.
• Most browsers let you block or delete cookies entirely (Settings → Privacy & security → Cookies).
• On mobile, you can reset advertising identifiers from the OS-level privacy settings.