What is hotel review management?

It’s the process of monitoring, responding to, and analyzing guest reviews across multiple online platforms to maintain and strengthen your hotel’s reputational image.

Why are online reviews so important for hotels?

Guests rely heavily on reviews when deciding where to stay. A high review score can boost booking conversion and justify higher rates.

Should hotels respond to positive as well as negative reviews?

Yes. Responding to both shows you value feedback and helps reinforce your brand tone.

What tools or software help with hotel review management?

Reputation management platforms that aggregate reviews, provide alerts, sentiment analysis, and reply tools are popular.

How do hotels measure success in review management?

Use metrics like review volume, average rating, response rate, sentiment trends, conversion lift, and guest satisfaction improvements.

Home BlogHotel Review Management: Build a Strong Online Reputation

Hotel Review Management: Build a Strong Online Reputation

Oct 14, 2025

Mika Takahashi