What is a hotel rate shopper?

A rate shopper is a software tool that automatically collects and compares hotel pricing data across OTAs, GDSs, direct channels, and competitor sites.

Why do hoteliers use a rate shopper?

To benchmark against competitors, identify pricing gaps, maintain rate parity across channels, and optimize pricing decisions based on real-time market insights.

What is the difference between rate shopping and general market intelligence?

Rate shopping focuses specifically on competitor room pricing and rate comparisons. Market intelligence is broader — includes demand data, consumer behavior, booking trends, supply metrics, etc.

Home BlogHotel Rate Shopper: Complete Guide to Smarter Pricing Strategies

Hotel Rate Shopper: Complete Guide to Smarter Pricing Strategies

Oct 12, 2025

Mika Takahashi