What does MICE stand for, and why is it important for hotels?

MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It’s a high-revenue segment for hotels, often contributing up to 50% of total income by driving bookings, catering, and event spaces.

What types of events are included in MICE?

MICE events include meetings (small-scale gatherings), incentives (reward trips), conferences (multi-day professional gatherings), and exhibitions or trade shows.

What benefits does MICE bring to hotels and destinations?

MICE increases occupancy, stabilizes revenue during off-peak periods, and enhances brand exposure and guest loyalty.

How can hotels position themselves to attract MICE events?

Invest in flexible event spaces, high-speed tech infrastructure, tailored F&B offerings, and holistic packages for organizers.

Home BlogHotel MICE: Guide for Meetings, Incentives, Conferences & Exhibitions

Hotel MICE: Guide for Meetings, Incentives, Conferences & Exhibitions

Aug 30, 2025

Mika Takahashi