What types of online advertising work best for hotels?

Display ads, search (PPC), social media ads, retargeting, meta-search ads, and OTA partnership ads are commonly used for hotel advertising.

How much should a hotel budget for online advertising?

Many hotels allocate 5–10% of projected revenue toward digital marketing and advertising, though the mix and ROI should guide adjustments.

How can hotels measure the ROI of online ads?

By tracking cost per acquisition (CPA), return on ad spend (ROAS), direct bookings, conversion rate, and incremental revenue attributable to campaigns.

What are common pitfalls in hotel online advertising?

Overbidding on branded terms, poor tracking setup, weak landing pages, ignoring mobile users, and failing to adjust budgets seasonally.

Home BlogOnline Advertising for Hotels: Strategic Revenue-Driven Approach

Online Advertising for Hotels: Strategic Revenue-Driven Approach

Oct 15, 2025

Mika Takahashi