What is the shoulder season in hotels?

The shoulder season is the period between a hotel’s peak and low seasons, when demand is moderate and rates are lower than peak but higher than off-season.

Why is the shoulder season important for hotels?

It helps balance occupancy and revenue by attracting price-sensitive travelers, extending the busy season, and filling rooms during transitional periods.

How can hotels maximize revenue during the shoulder season?

Hotels can use dynamic pricing, create special promotions, partner with local attractions, and design packages tailored to leisure and business travelers.

What type of travelers book during the shoulder season?

Often leisure travelers, couples, digital nomads, retirees, and value-seekers looking to avoid crowds while enjoying better rates.

What common mistakes should hotels avoid in the shoulder season?

Avoid cutting rates too deeply, neglecting marketing, overlooking guest experience, or failing to adjust staff for variable demand.

Home BlogHotel Shoulder Season: Guide to Maximizing Revenue

Hotel Shoulder Season: Guide to Maximizing Revenue

Aug 27, 2025

Mika Takahashi